Roofing
Inspection, repair, replacement, age, leaks, and event-driven needs where property and project context matter.
Category page plannedHome services
When the home needs attention, timing matters.
Home service demand ranges from planned improvement to urgent repair. We help acquisition teams understand the job, location, timing, and readiness behind each consumer-initiated conversation.
Consumer contextNeed and urgency
Provider contextTrade and service area
OutcomeActionable connection
Service categories
Different trades. Different demand.
Each category has its own urgency, seasonality, qualification requirements, job values, and service-area constraints. Category-level intelligence should preserve those differences rather than collapse them into one generic home-services metric.
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Plumbing
Leaks, stoppages, fixtures, water heaters, repiping, and other needs where symptom and urgency shape the response.
Explore plumbing → 02HVAC
Repair, replacement, maintenance, indoor comfort, and system performance influenced by weather and equipment condition.
Explore HVAC →Pest control
Active infestations, recurring prevention, pest type, property type, and service timing.
Category page plannedWindows
Replacement, efficiency, damage, comfort, appearance, project scope, and homeowner readiness.
Category page plannedWater damage
Active incidents, mitigation needs, affected areas, timing, and safe routing for urgent response.
Category page plannedPublic market context
Millions of distinct properties.
Public housing data offers useful scale. It does not represent Calls By Brand demand, job volume, provider coverage, consumer eligibility, or conversion performance.
89.6Mdetached single-unit homes in the United States in 2024.
Validated source
The U.S. Census Bureau’s 2024 American Community Survey estimated 89,646,723 one-unit detached housing structures. The figure provides housing-stock context only; it is not a count of serviceable jobs or active demand.
View Census table DP04 →Qualification and routing
A useful call reaches someone who can act.
Strong routing connects the consumer’s stated need to a provider with the right trade, service area, capacity, and operating window—without overstating job scope or outcome.
Before the connection
- Consumer-initiated service request
- Trade and job-type alignment
- Property and service-location context
- Urgency and appointment readiness
- Provider service area and availability
After the connection
- Connection and duration signals
- Aggregate appointment dispositions
- Duplicate and anomaly monitoring
- Category-specific trend review
- Feedback loops without provider exposure
ATLAS-ready modules
Category-aware and governed.
Future modules can support category and regional views only after ATLAS certifies definitions, coverage, sample sufficiency, privacy, freshness, and public-release status.
Verified service intent
Planned: the approved aggregate share and trend of requests meeting the governed intent definition.
Category demand mix
Planned: privacy-safe distribution across approved service categories and time periods.
Urgency and timing
Planned: governed aggregate patterns for immediate, near-term, and planned consumer needs.
Never published here: consumer addresses or PII, provider-specific availability or performance, buyer economics, publisher-specific results, internal scoring logic, or commercially sensitive terms.
Read the Intelligence methodology