Defined
A plain-language metric definition, inclusion rules, exclusions, and unit of analysis.
Calls By Brand Intelligence
Inbound demand, measured.
We study consumer-initiated inbound activity to understand what people need, when they need it, and what helps create a successful customer connection.
Public contextAuthoritative sources
First-party insightGoverned aggregates
StandardExplainable and safe
Publishing standard
Useful only if it can be trusted.
Every published figure should answer five questions: what it means, where it came from, what period it covers, what population it represents, and whether it is safe to release.
Verified
Reconciled source coverage, freshness, validation status, and accountable owner.
Governed
Aggregation, privacy threshold, sensitivity review, and explicit publication approval.
What belongs here
Market understanding.
- Authoritative public statistics
- Approved, anonymized ATLAS aggregates
- Transparent definitions and time periods
- Privacy-thresholded geographic patterns
- Methodology and revision notes
What stays private
Protected operating detail.
- Buyer-sensitive economics
- Publisher-specific performance
- Consumer PII or re-identifiable slices
- Internal scoring rules and thresholds
- Commercially sensitive terms or tactics
Intelligence library
A structure built to grow.
Stable content types allow future ATLAS data to be added without redesigning the site or weakening governance.
Auto insurance demand
Intent patterns, public market context, qualification, and aggregate quality signals.
Read the foundation →Home insurance demand
Home purchase, replacement coverage, property change, geography, and risk context.
Read the foundation →Home services demand
Urgency, service type, property context, geography, and appointment readiness.
Read the foundation →ATLAS publication contract
Required fields for every metric.
The site can later consume a governed feed using this public-safe contract.
metric_namedisplay_valuedefinitionperiodpopulationsourcegovernance_statusprivacy_statuslast_verified_atrevision_notePublication rule: render only records marked approved for public use and privacy-safe. Everything else resolves to “ATLAS metric pending governance.”